Learn Google Ads through practical training in Search, Display, YouTube and Performance Max campaigns, keyword research, conversion tracking, bidding strategies and campaign optimisation.
Session options
Duration
45 Days / 3 Months / 6 Months
Mode
Weekday / Weekend
Eligibility
12th Pass / Any Graduate
Batch Size
10–12 Students
15K+
Students trained
since 2016
4.9★
Google rating
556+ reviews
100%
Practical training
live client work
Batches: Morning · Afternoon · Evening · Weekend · Live online · 1:1 session
Learn how Google Ads works, create targeted advertising campaigns and develop the practical skills needed to reach the right audience and improve campaign performance.
techcadd's Google Ads Certificate Course in Chandigarh is designed for students, graduates, business owners, freelancers and marketing professionals who want to learn paid advertising from the fundamentals to practical campaign management.
The course starts with the basics of PPC advertising and Google Ads before moving into keyword research, search intent, campaign structure, ad creation, bidding strategies, audience targeting, conversion tracking and performance analysis.
You explore different advertising formats, including Google Search Ads, Display Ads, YouTube Ads and Performance Max campaigns. You also learn how landing pages, negative keywords, ad relevance and conversion data influence campaign performance.
Instead of focusing only on theory, the course uses practical exercises and campaign scenarios to help you understand how advertising decisions affect results.
You learn how to research relevant keywords, create compelling ad copy, organise campaigns, monitor important metrics and use reports to identify areas for improvement.
The course also introduces Google Analytics integration, Google Tag Manager fundamentals and conversion measurement so you can better understand how advertising traffic contributes to business goals.
By the end, you will have practical exposure to paid advertising workflows, campaign planning, reporting and optimisation, along with guidance for building a portfolio and preparing for digital marketing opportunities.
Google Ads helps businesses reach potential customers when they are actively searching for products, services or solutions. From local businesses and e-commerce stores to educational institutions and service providers, paid advertising plays an important role in generating leads, increasing website traffic and driving sales.
However, running successful Google Ads campaigns involves much more than choosing keywords and setting a daily budget. You need to understand search intent, audience targeting, bidding strategies, ad copy, landing pages, conversion tracking and campaign performance.
The Google Ads Certificate Course in Chandigarh at techcadd is designed to help students understand how paid advertising works through practical training and campaign-based learning. You start with digital advertising fundamentals before exploring keyword research, Google Search Ads, Display Ads, YouTube Ads, Performance Max, bidding strategies, audience targeting and conversion tracking.
Throughout the course, you learn how to structure campaigns, write relevant advertisements, manage advertising budgets, analyse performance reports and identify opportunities to improve results.
Whether you want to start a career in digital marketing, manage advertising for local businesses or promote your own products and services, this Google Ads training in Chandigarh helps you develop practical skills for real advertising scenarios.
By the end of the course, you will have a clearer understanding of campaign management, advertising analytics and optimisation, along with practical exercises and projects that can support your professional portfolio.
The Google Ads Certificate Course follows a progressive learning path. The foundation track introduces the essential concepts of paid advertising, while the longer tracks provide additional time for campaign planning, tracking, analysis and optimisation. Each module builds on the skills developed earlier, helping you understand how advertising campaigns are planned, launched, measured and improved.
Google Ads Foundation
45 Days months
A focused learning path covering PPC fundamentals, keyword research, Google Search Ads, ad copywriting, campaign structure, bidding basics and introductory performance reporting.
Covers 15 of 15 modules
Google Ads Professional
3 Months months
A practical learning path covering the foundation plus Display Ads, YouTube Ads, Performance Max fundamentals, audience targeting, conversion tracking, Google Analytics integration and campaign optimisation.
Covers 15 of 15 modules
Advanced Performance Advertising
6 Months months
An extended learning path covering Google Ads campaign management, advanced optimisation, conversion measurement, remarketing concepts, landing page analysis, reporting, advertising strategy and integrated digital marketing projects.
Covers 15 of 15 modules
Week 1 · 3 topics
An advertising plan outlining campaign objectives, target audiences and suitable campaign formats.
You finish with: 45-Day
Week 2 · 3 topics
A keyword research sheet containing keyword groups, intent categories and negative keyword ideas.
You finish with: 45-Day
Week 3 · 3 topics
A sample Search Ads campaign structure with keyword groups, ad copy and relevant landing page recommendations.
You finish with: 45-Day
Week 4 · 2 topics
A campaign setup plan with proposed budget allocation, targeting settings and bidding objectives.
You finish with: 45-Day
Weeks 5–6 · 2 topics
A campaign performance report with practical optimisation recommendations.
You finish with: 45-Day
Weeks 7–8 · 2 topics
A sample Display campaign plan with audience segments, creative ideas and targeting recommendations.
You finish with: 3-Month
Weeks 9–10 · 3 topics
A YouTube advertising plan with a creative concept, audience strategy and measurement framework.
You finish with: 3-Month
Weeks 11–12 · 2 topics
A sample Performance Max campaign plan with asset ideas, audience signals and conversion objectives.
You finish with: 3-Month
Weeks 13–14 · 3 topics
A conversion measurement plan covering key events, tracking requirements and reporting metrics.
You finish with: 3-Month
Weeks 15–16 · 4 topics
A documented advertising project, campaign report, portfolio presentation and interview-ready digital marketing profile.
You finish with: 3-Month
Advanced Module 11 · 2 topics
An advanced Search campaign audit and optimisation action plan.
You finish with: 6-Month
Advanced Module 12 · 2 topics
An audience strategy for a sample business with remarketing scenarios and campaign objectives.
You finish with: 6-Month
Advanced Module 13 · 2 topics
A landing page audit with actionable recommendations for improving the user journey.
You finish with: 6-Month
Advanced Module 14 · 4 topics
A campaign performance dashboard and a strategic advertising report.
You finish with: 6-Month
Advanced Module 15 · 4 topics
A documented capstone project, campaign plan, performance report and portfolio-ready presentation.
You finish with: 6-Month
Every module includes practical exercises, campaign-planning activities or reporting tasks. The goal is to help you understand how Google Ads works in real business situations rather than simply memorising advertising terminology.
The Google Ads Certificate Course at techcadd is designed to help students move from understanding PPC advertising to planning campaigns, evaluating performance and making informed optimisation decisions.
Understand PPC advertising, campaign objectives, account structure and the different ways businesses use Google Ads to reach potential customers.
Learn to identify relevant search terms, analyse search intent, group keywords and use negative keywords to improve targeting.
Create structured Search campaigns, write relevant headlines and descriptions, and understand how ad relevance influences the user experience.
Explore visual and video advertising formats, audience targeting and creative planning for awareness and consideration campaigns.
Understand bidding strategies, daily budgets, campaign settings and how to align advertising decisions with business objectives.
Learn the fundamentals of conversion measurement and how Google Ads and analytics tools help evaluate campaign performance.
Understand automated campaign formats, asset groups, conversion goals and the role of campaign inputs in performance.
Review campaign metrics, identify opportunities for improvement and prepare reports that communicate advertising results clearly.
The objective is practical advertising knowledge — learning how to plan, launch, measure and improve Google Ads campaigns instead of simply knowing where to click inside the platform.
Launching a campaign is only the first step. Successful Google Ads management requires understanding customer intent, selecting relevant keywords, writing effective advertisements, tracking conversions and making informed optimisation decisions. The goal is to understand why a campaign performs well or poorly and how to use data to improve its effectiveness.
Learn the complete Google Ads workflow, including campaign planning, keyword selection, ad creation, targeting, bidding, tracking and reporting.
Work through practical campaign exercises to understand how different advertising formats, budgets and targeting choices influence results.
Learn to evaluate impressions, clicks, click-through rate, cost per click, conversions and cost per conversion to understand campaign effectiveness.
Explore how Google Ads can support lead generation, local business promotion, e-commerce sales, website traffic and customer acquisition.
What makes the Google Ads Certificate Course at techcadd different is its focus on understanding the complete advertising process. Instead of concentrating only on campaign creation, students learn how keyword research, audience targeting, ad relevance, conversion tracking and performance analysis work together.
Learn how to apply advertising concepts through campaign-planning exercises, keyword research and performance analysis.
Start with basic Search campaign planning and gradually move towards Display, YouTube, Performance Max and conversion measurement.
10–12 students per batch allows more personalised guidance and opportunities to discuss practical advertising scenarios.
The course moves from PPC fundamentals to campaign optimisation without assuming that every learner already has digital marketing experience.
Develop the ability to interpret campaign metrics, identify potential issues and recommend changes based on performance data.
Resume preparation, interview coaching and placement assistance help students prepare for entry-level digital marketing and paid advertising opportunities.
Google Ads skills are useful for anyone who wants to understand paid search advertising, generate leads or help businesses attract customers online. This course provides a structured learning path from advertising fundamentals to campaign optimisation.
Students who want to explore digital marketing and learn how businesses use Google Ads to promote products, services and websites.
BCA, BBA, B.Com, B.Tech, MBA and other graduates who want practical PPC advertising skills for digital marketing and performance marketing roles.
SEO professionals, social media marketers, content marketers and freelancers who want to expand their services by learning Google Ads campaign management.
Business owners who want to understand paid advertising, reach potential customers, generate enquiries and make more informed decisions about their advertising budgets.
Learn how to set up, manage, and optimize advertising campaigns.
Understand how to create search campaigns that target users actively looking for products and services.
Identify relevant keywords to reach potential customers.
Learn to create campaigns that increase brand awareness across relevant websites and placements.
Understand video ad formats, audience targeting, and campaign setup.
Build relevant skills for digital marketing and paid advertising roles.
Everything below is installed on the lab machines and used on live work, not shown once in a slide and forgotten.
Every project below is built under a trainer's review and ends up in your portfolio.
Develop an advertising strategy for a local business that wants to attract relevant enquiries through Google Search.
Create a campaign plan for an online store, including product promotion, audience strategy, budget planning and conversion measurement.
Develop a video advertising plan with a target audience, creative concept, campaign objective and performance measurement framework.
Build a complete advertising project covering keyword research, campaign structure, ad copy, targeting, budget planning, tracking and performance reporting.
Certificationtechcadd Course Certificate + Internship Certificate, as applicable
Industry certificate
Verifiable online, issued on completion of your assessment and project.
Internship letter
Issued for real client work you contributed to — not for attendance.
Live client projects
Actual briefs with deadlines, reviews and a deployment at the end.
Doubt-clearing sessions
Scheduled weekly, plus open lab hours whenever a trainer is on the floor.
techcadd
Computer Education
CERTIFICATE
of Project Excellence
This is to certify that
Student Name
★techcadd
Computer Education
CERTIFICATE
of Course Completion
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Student Name
★Businesses use paid advertising to reach customers, test offers, generate leads and drive online sales. Learning Google Ads can help you build a foundation for performance marketing and develop skills that are useful across different industries.
Entry to Mid
Plans, launches, monitors and optimises Google Ads campaigns to help businesses generate relevant traffic, leads or sales.
Entry to Mid
Manages paid search campaigns, researches keywords, prepares ad copy, monitors advertising budgets and supports campaign reporting.
Entry to Mid
Supports paid advertising campaigns, tracks key performance indicators, evaluates conversion data and contributes to customer acquisition strategies.
Entry to Mid
Supports digital marketing activities such as paid campaigns, performance reporting, keyword research, analytics and online lead generation.
| Role | Punjab & Tricity | Delhi NCR & metros | Remote & freelance |
|---|---|---|---|
| Google Ads Specialist | ₹2.5–5.5 LPA | ₹3.5–8.0 LPA | Varies by client, campaign scope and experience |
| PPC Executive | ₹2.5–5.0 LPA | ₹3.5–7.5 LPA | Varies by client and project requirements |
| Performance Marketing Executive | ₹3.0–6.0 LPA | ₹4.0–9.0 LPA | Depends on campaign responsibilities and client budgets |
| Digital Marketing Executive | ₹2.5–5.5 LPA | ₹3.5–8.0 LPA | Depends on the services offered and client requirements |
Indicative ranges, not offers. Pay varies with the employer and, above all, the portfolio you can show.
Learn campaign planning, keyword research, ad copywriting, budget management and performance reporting. Build sample projects that demonstrate your understanding of paid advertising.
With practical experience, you can expand into conversion rate optimisation, analytics, multi-channel advertising, lead generation and customer acquisition strategy.
Experienced professionals can take ownership of advertising budgets, manage larger campaigns, evaluate performance across channels and contribute to business growth strategies.
Businesses increasingly want to understand how advertising contributes to enquiries, purchases and other meaningful outcomes. Campaign measurement and reporting remain important skills.
Automated bidding and campaign formats change how advertising is managed. Understanding audience intent, conversion quality, creative assets and measurement helps marketers make better strategic decisions.
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What actually differs between this Google Ads course at techcadd and a typical alternative.
| Feature | techcadd | Other Institutes |
|---|---|---|
| Practical campaign planning | Campaign-based exercises | May focus mainly on demonstrations |
| Learning format | Concepts connected through advertising scenarios | Topics may be taught separately |
| Keyword Research | Search intent, keyword grouping and negative keywords | Coverage varies |
| Search Ads | Campaign structure and practical ad copywriting | May focus on basic setup |
| Display & YouTube Ads | Campaign planning and audience strategy | Coverage varies |
| Performance Max | Fundamentals, assets and conversion objectives | May receive limited attention |
| Conversion Tracking | Measurement concepts and analytics integration | Coverage varies |
| Campaign Optimisation | Metrics, reports and improvement opportunities | May focus mainly on setup |
| Portfolio | Documented campaign projects and reports | Usually assignments |
| Certificate | Course certificate + documented internship, as offered by techcadd | Depends on the provider |
| Placement Support | Resume, LinkedIn, interview coaching and placement assistance | Varies |
The real difference should be visible in what you can plan, analyse, measure and explain after the course — not simply in the number of advertising features listed in a brochure.
Real feedback from learners who completed training, projects, internships and placement preparation.
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techcadd runs Google Ads Certificate Course in Chandigarh over 45 Days / 3 Months / 6 Months. Weekday, evening and weekend batches cover the same syllabus, and 1-on-1 training is available if you would rather set your own pace.
Fees vary by batch and any live offer running at the time — talk to a counsellor for the current number. There is no registration fee.
Google Ads Certificate Course in Chandigarh is built for people at several starting points — students, graduates and working professionals switching tracks. What matters more than your background is turning up consistently and finishing what each module asks you to build.
Graduates typically move into Google Ads Specialist, PPC Executive, Performance Marketing Executive, Digital Marketing Executive. These are roles that keep appearing on Chandigarh job boards.
Pay depends on the portfolio you can show more than the certificate alone. Use the free salary estimator for an honest range by role, experience and employer type rather than a brochure number.
No genuine institute can guarantee a job, and we will not tell you otherwise. What we do run is a placement cell: CV and portfolio review, mock interviews, aptitude practice and drives with our 500+ hiring partners, continuing after your course finishes until you are placed.
You will work hands-on with Google Ads, Google Keyword Planner, Google Analytics 4, Google Tag Manager, Google Search Console, Google Sheets, Google Trends, Google Merchant Center, landing page analysis tools.
Yes. Every student finishes with an industry-recognised certificate and a documented internship on real work.
Real projects. You work on genuine client requirements under supervision — that is where your portfolio comes from, and it is the first thing an interviewer asks to see.
Yes. Weekday, evening, weekend and 1-on-1 formats all run in parallel, so you can pick whichever fits your week.
Send your question and a counsellor will call you back about batch timings, fees, EMI options, placement record, or whether this course fits your background.
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Free counselling, no registration fee, and placement support included in every program. Leave your number and a counsellor will call you within one working day.
